What did I Know ?

Herbalife Nutrition has been, and always will be about people. The people with passion for health and community. They help people live better by nourishing them physically, emotionally, and with financial opportunity. And they, in turn, nourish others in the same way. 

Initial brief which came to us before starting the project is to develop a comprehensive experience strategy and vision across three segments consumers, distributors and preferred customers – that unifies the disjointed experiences and digital touch points currently in place.Clarify how the company will engage with the segments front-end, set standards for the company’s region to organise around, and motivates browsing, searching, trying, buying, and advocacy of their products and community.

Primary Research

Preparation: Participated in planning and executing a stakeholder workshop with the Client, Strategy teams, and Dev teams. Prepared for the workshop by conducting research work like mental models and benchmarking.

First Hand Solutions: Created first-hand solutions based on initial research and understanding of the project before getting into the workshop.

Workshop Execution: Conducted the workshop with 5 different groups, each consisting of a mix of all practices. This diverse mix ensured a comprehensive understanding of the project from various perspectives.

Insights Gained: Gained valuable insights about the Distributor website, including user needs and pain points.

Opportunities Derived: Identified opportunities for improvement and enhancement based on the insights gained from the workshop.

Product Detailed Page (PDP)

User Frustrations: Identified user frustrations with the current PDP, such as difficulty in finding relevant information (e.g., available flavours, purchase process), lack of breadcrumbs, and absence of relevant product suggestions.

User Fatigue: Recognised that the absence of related products and recipes was causing user fatigue.

Solution Approach: Addressed these issues by designing a new journey that prioritises distributor connections, catering to both authorised and unauthorised users.

Breadcrumb Navigation: Introduced breadcrumb navigation to help users understand their journey and how they landed on the PDP.

Relevant Suggestions: Enhanced user experience by providing relevant product suggestions and recipes associated with the product.

Outcome: The new PDP design improved user satisfaction by making it easier to find relevant information and reducing user fatigue.

Business Challenge : The new PLP design improved user satisfaction by making it easier to find relevant information and reducing user fatigue. Designed a solution that allows users to get a quick overview of the page, reducing information fatigue. For product listing pages in UI design, it's essential to focus on several key elements to create a user-friendly and visually appealing experience.

Design Solutions : Users would save products for later from the PLP and access all my saved products in one place to revisit and purchase them in the future. The following steps were followed as a part of the solution.

•Created mapping components to the mobile and desktop screens and action for all breakpoints accordingly.

•Given guidelines to the design and components placed for the design system library.

Self Learning flow – My HL

Business Challenge : The Self Learning Flow – My HL section on a website is designed to provide users with a personalized learning experience. This section typically includes a curated set of resources, tutorials, and interactive modules that users can access at their own pace. It offers a structured learning path, progress tracking, and personalized recommendations based on the user's interests and goals.

The existing Distributor dashboard lacked structure and hierarchy, leaving distributors confused about where to start. Conducted pre-workshop research with stakeholders to gain insights and formulate relevant questions for the workshop.

 Design Solutions : The restructured dashboard was well-received, providing a consolidated, clean, and crisp user experience. Introduced a gamification element to ensure a smooth transition for users to the new site.

• Created mapping components for mobile and desktop screens and actions for all breakpoints accordingly.

• Placed designs for all devices according to guidelines.

My Learnings

• Understanding the Design problem from multiple user personas gave a broader perspective

• Funneling the needs of each user persona provided a unique solution corresponding to each of them

• Managing large categories of data and syncing them for ease of the user

• Understanding the core pain points of the users and driving a solution around them.
• Understanding complex systems